Mike Fischer is the Senior Vice President of Marketing for NRT LLC, the No. 1 residential real estate brokerage in the country. He leads The Studio, the nation’s largest in-house real estate marketing agency, which supports the company’s Coldwell Banker operations in 29 states and the District of Columbia.
The Studio drives the development, launch and adoption of a host of new technologies and tools that are designed to support real estate agents in winning more business, growing their earnings and streamlining activities. The Studio also produces print and digital advertising and marketing materials, and handles media buying, special events planning, awards programs, field marketing, video production, internal communications, public relations and social media.
Fischer previously served as the Chief Operating Officer of Coldwell Banker Real Estate LLC, a premier provider of full-service residential and commercial real estate and the oldest national real estate brand with more than 3,000 Coldwell Banker offices in 47 countries and territories. Fischer was responsible for Coldwell Banker’s internal operations, learning, recruiting, international and events groups, and was active in franchise sales activities.
Prior to that, Fischer was the Chief Marketing Officer of Coldwell Banker Real Estate, overseeing the brand’s global marketing program. He joined the brand after spending 15 years at Nissan North America in various marketing and operational leadership roles.
Fischer earned his undergraduate degree from Rutgers University, and later earned an MBA in marketing and finance from the UCLA Anderson School of Management. He is a licensed REALTOR®.